The Age-friendly Business Capacity Building Programme

The Age-friendly Business Capacity Building Programme aims to enhance companies’ understanding and capacity to implement age-friendly business practices. It is targeted at sectors including catering, shopping malls, retail, and others. The free-of-charge training lasts three to four hours, and can be delivered either face-to-face or online. Participants who complete the training will receive a certificate.

Focusing on four themes of age-friendly business (i.e., Physical Environment, Staff and Personnel, Marketing and Information, and Products and Services), the training, designed for employees at different levels, involves different training methods, including:

1. Lectures
   Introducing the themes of age-friendly business through lectures
2. Experiential Learning
   Understanding the needs and pain points of older adults through interactive activities (e.g., case studies, role play, and site visits)
3.  Co-creation Workshops
   Inviting different stakeholders (e.g., older adults, carers, and employees) to co-create age-friendly business practices based on the needs and pain points of older adults

Three Types of Training

1. Sector-specific, Multi-theme Capacity Building Training
   To assist companies in understanding how to implement age-friendly business practices across four themes, based on the needs of older adults and the unique characteristics of their industry
2. Thematic Cross-industry Capacity Building Training
   An in-depth exploration of one of the age-friendly business themes
3. Customised Capacity Building Training for Companies
   Customised age-friendly business training tailored to the unique needs of companies/organisations

Fee

• Free of charge

Registration Now Open