Jockey Club Age-Friendly Co-creation Project

AGEING POPULATION IN HONG KONG

Hong Kong is facing a rapidly ageing population. The trend of ageing population is expected to be more apparent in the years ahead.

Jockey Club Age-friendly Co-creation Project

With Hong Kong's rapidly ageing population, the demand for age-friendly products, services, and initiatives is increasing. The Hong Kong Special Administrative Region (HKSAR) Government has also highlighted in its Policy Address the importance of promoting diverse age-friendly offerings, demonstrating its commitment to building an age-friendly city. In view of this, the 3.5-year Jockey Club Age-friendly Co-creation Project, funded by The Hong Kong Jockey Club Charities Trust and implemented by the Research Centre for Gerontology and Family Studies at The Hong Kong Polytechnic University, aims to integrate the concept of “age-friendliness” into everyday life. Through recognition and training programmes, the Project encourages different stakeholders across business, government, and social enterprise sectors to incorporate age-friendly elements into their services and operations, creating a city for all ages.

Part I – Jockey Club Age-friendly City Partnership Scheme

The Jockey Club Age-friendly City Partnership Scheme (“the Scheme”) will be held again in 2024/2025 to continue to encourage different community sectors in building an age-friendly city that can cater for the needs of all ages. Building upon the Scheme's success, The Hong Kong Polytechnic University's Research Centre for Gerontology and Family Studies organises the Scheme this year, leveraging its academic expertise to address the challenges and opportunities of an ageing population and to develop sustainable community models that promote age-friendly practices.

Companies and organisations from any sector are eligible to participate in the Scheme and receive recognition by implementing at least one age-friendly practice in their operations, or offer a product or service that caters to the needs of older adults, under any of the eight domains of an age-friendly city outlined by the WHO in the Application Form.

Scheme Objectives

To encourage stakeholders across various sectors — including businesses, government departments, and social enterprises — to collaborate in fostering an age-friendly culture and community environment, and to promote joint efforts and innovation
To provide valuable resources and information to older adults, facilitating their active ageing in the community
To arouse public awareness of the importance of building an age-friendly city, promote the adoption of age-friendly practices, and foster an inclusive society

Part II – The Age-friendly Business Capacity Building Programme

The newly-launched Age-friendly Business Capacity Building Programme provides tailored training to enhance age-friendly practices within the shopping mall, retail, and catering sectors. Customised to individual business needs and scale, the programme addresses four key areas: (1) physical environment, (2) staff and personnel, (3) marketing and information, and (4) products and services. Through diverse learning methodologies, including co-creation workshops, experiential learning, and training seminars, the programme enhances businesses’ understanding on age-friendly concepts, assisting them in creating more accessible and inclusive environments for older people in the community.